Practical multi-channel inventory guides
Clear explanations of marketplace stock sync, purchasing, stocktakes and reconciliation, plus detailed information about TrueSKU integrations.
Integration guides
Amazon
AvailableTrueSKU connects to your Amazon Seller Central account to keep a live mirror of your listings and push stock quantities back once you've linked them to a controlled SKU.
eBay
AvailableTrueSKU mirrors your eBay listings using eBay's own item and variation IDs, so it can track a listing reliably even if its custom label changes later.
Shopify
AvailableTrueSKU connects to a Shopify store and mirrors its product variants, matched internally by Shopify's own product and variant IDs.
TikTok Shop
AvailableTrueSKU connects to TikTok Shop through TikTok's own Shop API to mirror listings and push controlled stock updates.
WooCommerce
AvailableTrueSKU connects to a self-hosted WooCommerce store to mirror products and variations, and push controlled stock updates back to them.
Etsy
AvailableTrueSKU connects to an Etsy shop to mirror listings, pull in orders (receipts), and push controlled stock updates back.
Mirakl marketplaces
AvailableB&Q Marketplace, Tesco, Superdrug, Debenhams and The Range are all built on the Mirakl operator platform, so TrueSKU connects to all five through one shared Mirakl integration rather than five separate ones.
Packing Partner
Available via API/CSVTrueSKU is designed to sit alongside Packing Partner rather than replace it - Packing Partner keeps handling order processing and fulfilment, TrueSKU becomes the stock control layer underneath it.
Buyer guides
Inventory software for Packing Partner users
Packing Partner handles order processing, labels and fulfilment. A dedicated inventory layer can sit alongside that workflow to control stock, purchasing and channel quantities without changing how orders are packed.
How to sync stock between Amazon and eBay
Selling the same item on both Amazon and eBay creates one obvious risk: a sale on one channel needs to reduce stock on the other before someone oversells it.
How to sync stock between Shopify and eBay
Running your own Shopify store alongside eBay listings for the same products means both need to reflect one real stock figure, not two independently-tracked ones.
TikTok Shop inventory sync
TikTok Shop is often a seller's newest channel, added on top of stock that's already being sold elsewhere - which means it needs to slot into an existing multi-channel stock figure, not track its own separately.
Stock control for B&Q Marketplace sellers
B&Q Marketplace runs on the Mirakl operator platform, and for stock control purposes it behaves the same way any other connected channel does - it needs one trusted stock figure, not a number tracked separately from everywhere else you sell.
Inventory management for Mirakl marketplaces
Mirakl is the operator platform underneath a number of UK retailer marketplaces - B&Q, Tesco, Superdrug, Debenhams and The Range all run on it, even though each is a separate seller account commercially.
Inventory software for UK small businesses
Most UK small eCommerce businesses outgrow spreadsheets the same way: a second sales channel gets added, then a third, and the stock figure that used to be simple to keep straight stops being trustworthy.
Stock control software with purchase orders
Stock control and purchasing are the same problem looked at from two ends - what you have, and what you need to reorder - so tracking them in separate systems means constantly cross-referencing two sources of truth.
Inventory software for stocktaking without stopping sales
Pausing sales to do a stock count isn't realistic for most multi-channel sellers - orders keep arriving while you're counting, whether you stop selling or not.
Alternatives to spreadsheets for stock control
A spreadsheet works fine for stock control right up until a second sales channel gets added - after that, someone has to manually keep two (or five) numbers in sync, and it's only a matter of time before they drift apart.
Articles
How to perform a stocktake while online orders continue
A stock count is a snapshot of what physically exists at one moment. The problem is that a multi-channel business doesn't stop selling while someone walks the warehouse with a scanner.
Why marketplace stock figures drift from reality
Every seller has seen it: a marketplace listing says one quantity, the warehouse has another. It rarely happens for one dramatic reason - it's usually several small gaps compounding.
How inventory systems calculate bundle availability
A bundle - a gift set, a multi-pack, a "buy these three together" listing - isn't really its own stock item. It's a recipe: some quantity of each of several components.
How to reconcile an incorrect stock figure
Noticing a stock figure is wrong is the easy part. Reconciling it properly means understanding why it's wrong before changing it - otherwise you're just replacing one guess with another.
Inbound sales sync versus outbound inventory sync
These are two different data flows that are easy to conflate: one is a channel telling your system "this sold," the other is your system telling a channel "here's how much is left."
How to prevent an old marketplace order reducing stock twice
If an order gets processed, then later re-appears in a sync (a re-run job, a delayed webhook, a re-import) and gets treated as new again, the stock it already reduced gets reduced a second time - for a sale that only happened once.